With painstaking attention to audio performance, the iCB110 was designed for optimal acoustic delivery. It functions as more than a simple connection for a digital audio device; it's a quality extension of it. Between the nickel-plated 3.5mm plug, shielded cable and durable connector design, the quality of sound signal is undeniable. Just listen. iLuv Creative Technology, the premier provider of the most comprehensive accessories line for the Apple and smartphone markets, rapidly delivers award winning products for today's discriminating consumers. Since inception, iLuv has amassed an impressive total of 16 prestigious CES Innovations awards, recognized for design and engineering in the Portable Multimedia Accessories, Headphones and the In-Vehicle Accessory categories. Headquartered in New York, iLuv is a division of jWIN Electronics Corp., a leading consumer electronics company since 1997. All iLuv products are conceived, designed and developed in New York and continue to lead in quality, value, design and innovation.